A1 How To

If you want to make millions in the Latin American art market just buy a great and well known piece of modern art from a well-known artist and sit on it for 500 years!

Well, that is one method and hey, it might work. There are many options to choose from of Latin American artists around now whose work is still very reasonably priced and could very well appreciate rapidly over the next few years. There is Jose Bedia, Francisco Toledo, Tomas Sanchez, Claudio Bravo, De Szyszlo, Ana Mercedes Hoyos, Miguel de la Espriella (”Noble”) or even Fernando Botero to give as examples.

Yes, strange though it may seem you can still get a very well priced Botero if you look around carefully. In Colombia there are a number of companies and dealers who will do so for you. So if you are a serious art investor you may well still be able to find one-time opportunities through unique international conditions and the internet.

Due to the high penetration of the internet Latin art work is today experiencing a renaissance of sorts in the art market with regional artists such as Peru´s Venancio Shinki being able to extend their reach to overseas markets (reportedly with values of over $500,000 annually!). Many artists will bear witness to the transformation the internet has brought to their business. Bernardo Ríos, a once little-known artist from a remote location of Colombia, has found people investing in his artwork from various art-loving and investment communities from every corner of the world. All it took was an internet website. Genuine evidence to the effect cyberspace has on latin art work and art investments.

If you had purchased a latin art work by Ana Mercedes Hoyos just a decade ago it could probably fetch up to 10 times its value within those 10 years. Again, I believe that there are many artists who could still fit into that category today - but you do have to do your homework and investigate each potential Latin American artist who falls into this category. How if you decide you would like to invest in Latin American Art I suggest the best place to start is Sothebys or Christies Latin American Art auction portfolios. Another place to get transparent price information is at ArtPrice.

After you have done your homework, I also suggest that you ensure that the Latin American Art work you wish to invest in is to your liking! Now that may come as a surprise to some of you but I can be completely sure that you don´t sit and look at your time deposit certificates the way you would your art investment! So like what you buy and buy what you like.

Meet some of the up-and-coming Latin American art work & artists promoted at http://www.artcolombia.com or contact the company if you are looking for a particular piece of work or Latin American Art work from a Colombian artist.

John McMenemy is a respected Latin American art dealer who works internationally and is based in Bogota, Colombia.

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